I’m delighted to see the publishing industry finally catching up with the visual needs of baby boomers. According to the Calgary Herald, this is the publishing industry’s answer to wide-screen televisions. Esteemed publishing houses such as Penguin Group, Harlequin Enterprises, Random House and HarperCollins have introduced large-print lines designed to appeal to squinting baby boomers who are discovering that standard type is challenging to read.
The new paperback and hardcover books feature bigger types and more generous spacing. Baby boomers are too vain to admit that they can’t make out the type they used to be able to read. Instead, they say bigger print is easier to read in bed, on the treadmill or on the beach.
In 2010, all boomers will have reached that milestone birthday of 45 and many will feel the effects of presbyopia, the inability to focus on objects close up. These numbers add up to an expanding market for easier-to read books, a category in the past limited mostly to senior citizens. Large-print titles used to be more expensive than regular-print books, but that is beginning to change as well.
I don’t need reading glasses for now, but it’s comforting to know that marketers like Amazon.com are featuring a special section of large-print books on its website and HarperCollins Publishers has introduced HarperLuxe, a line of full-sized paperbacks with 14-point size type and wider margins. Boomers can also purchase innovative taller paperbacks about an inch bigger than standard versions to allow for easier-to-read formatting.
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