Canadians Need to Prepare for Elderly Care
Lina Ko August 9th, 2010
According to the Montreal Gazette and the Vancouver Sun, nearly a quarter of a million Canadians die every year, most of them elderly, as a result of chronic illnesses such as cancer, heart disease, or Alzheimer’s. Within a decade, that number will jump by nearly 100,000 a year to an estimated 330,000.
The Canadian health and social-service network might have to get prepared. In a recent report by the Economist Intelligence Unit, a research and advisory firm, Canada ranked only ninth among 40 countries on the Quality of Death Index, a new ranking of how well countries care for citizens at the end of their lives.
The strain this lack of preparedness puts on family members at one end of the patient-care spectrum and medical professionals on the other could become quite serious in Canada.
Apart from the hospitals, much of the care given to the terminally ill in Canada is provided by the dying person’s family or friends. In 2007, nearly a quarter of Canadians said they had cared for a seriously ill family member or close friend in the past 12 months. Many of these caregivers had to stop working and use personal savings to survive.
As the enormous baby-boom population moves into retirement and beyond, this is a state of affairs that needs to be changed. Both the public and private sectors should look into ways to improve the life of the elderly at home, not just dying, but simply maintaining their independence.
I gave an interview to Profit Magazine last week on how to market to senior citizens and caregivers. While I do not claim to be a seniors marketing expert, my understanding of the boomer population led me to tell the publication that entrepreneurs, who can customize their homecare services to meet the needs of boomers who are taking care of their aging parents, will succeed.