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	<title>boomerwatch.ca</title>
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	<link>http://www.boomerwatch.ca</link>
	<description>A Canadian perspective on marketing to boomers</description>
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		<title>Generation Gap on CSR</title>
		<link>http://www.boomerwatch.ca/?p=541</link>
		<comments>http://www.boomerwatch.ca/?p=541#comments</comments>
		<pubDate>Tue, 07 Sep 2010 13:56:03 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Marketing Campaigns]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=541</guid>
		<description><![CDATA[The Globe and Mail recently reported that a new survey suggests that young Canadians are less likely than their parents to choose which products they buy based on a company&#8217;s reputation for social responsibility. The findings are contained in the Consumerology Report, a quarterly survey that tracks trends in Canadian consumer attitudes.
 
The most recent survey, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theglobeandmail.com/" target="_blank">The Globe and Mail </a>recently reported that a new survey suggests that young Canadians are less likely than their parents to choose which products they buy based on a company&#8217;s reputation for social responsibility. The findings are contained in the Consumerology Report, a quarterly survey that tracks trends in Canadian consumer attitudes.<br />
 <br />
The most recent survey, which focuses on Corporate Social Responsibility (CSR), indicates a generation gap between younger consumers and baby boomers when it comes to the importance of a company&#8217;s reputation for CSR. In the survey, only 16 percent of those under the age of 30 said a company&#8217;s reputation was &#8216;very important&#8217; for them in making product choices, compared with more than 75 percent of respondents over the age of 55.<br />
 <br />
The results seem surprising since young people are usually perceived as being concerned about issues such as the environment. However, marketing experts who initiated the survey said younger people are more likely to show support for a cause through Facebook postings or donations via their smart phone than by taking part in a protest. They think marketers who want to build brand loyalty among this demographic through CSR intiatives should do it digitally.<br />
 <br />
But this is more about why the change in attitude instead of how to market to consumers. Incidents such as The Gulf of Mexico oil spill &#8211; in which a company that had marketed itself as socially responsible saw its reputation tarnished -  are fuelling cynicism from both youth and boomers. Corporate social responsibility initiatives should always be in synergy with reputation management. Earning consumer trust should be an ongoing goal for corporations.</p>
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		<title>Will Robots Assist With Elderly Care?</title>
		<link>http://www.boomerwatch.ca/?p=536</link>
		<comments>http://www.boomerwatch.ca/?p=536#comments</comments>
		<pubDate>Mon, 16 Aug 2010 14:55:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Last week I blogged about Canada needing to improve elderly care with the aging population. Imagine my pleasant surprise when I read The Globe and Mail reporting on the creation of a robot Brian at the University of Toronto&#8217;s Department of Mechanical Engineering!
 
Brian is a socially interactive robot, a prototype in development at the University&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I blogged about Canada needing to improve elderly care with the aging population. Imagine my pleasant surprise when I read <a href="http://www.theglobeandmail.com/" target="_blank">The Globe and Mail </a>reporting on the creation of a robot Brian at the <a href="http://www.mie.utoronto.ca/" target="_blank">University of Toronto&#8217;s Department of Mechanical Engineering</a>!<br />
 <br />
Brian is a socially interactive robot, a prototype in development at the University&#8217;s autonomous systems and biomechatronics lab.  The 4-foot-6, 200-pound machine may one day assist the elderly in long-term-care facilities by interacting with residents, playing games and reminding those with cognitive impairments to perform daily tasks, such as brushing their teeth. Partnering with the U of T is <a href="http://www.baycrest.org/" target="_blank">The Baycrest health-sciences centre </a>in Toronto.<br />
 <br />
With projections showing that seniors will account for 23 to 25 percent of the total population by 2036, nearly double the 13.9 percent in 2009, Brian was designed to take the strain off healthcare workers in hospitals and live-in facilities and, ideally, help seniors stay in their own homes longer by monitoring the environment and providing assistance along with healthcare professionals.<br />
 <br />
Not a bad solution, except that robots do not have emotions! But even this can be fixed. With affect-recognition software, this robot will then be able to use tone and speech pacing to determine a person&#8217;s mood and respond accordingly to help with cognitive cues and emotional responses. Brian can be sad or happy!<br />
While the memory game could be stimulating for the aging mind and Brian’s appointment reminders could replace the use of written notes for patients with early cognitive impairments, patients with dementia or severe Alzheimer&#8217;s require human care. Perhaps a combination of robotic innovation with the advance planning of improving long-term care services will eventually help this country&#8217;s healthcare system cope with an aging population.</p>
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		<title>Canadians Need to Prepare for Elderly Care</title>
		<link>http://www.boomerwatch.ca/?p=531</link>
		<comments>http://www.boomerwatch.ca/?p=531#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:20:45 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Retirement]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=531</guid>
		<description><![CDATA[According to the Montreal Gazette and the Vancouver Sun, nearly a quarter of a million Canadians die every year, most of them elderly, as a result of chronic illnesses such as cancer, heart disease, or Alzheimer&#8217;s. Within a decade, that number will jump by nearly 100,000 a year to an estimated 330,000.
The Canadian health and [...]]]></description>
			<content:encoded><![CDATA[<p>According to the <a href="http://www.montrealgazette.com/" target="_blank">Montreal Gazette </a>and the <a href="http://www.vancouversun.com/" target="_blank">Vancouver Sun</a>, nearly a quarter of a million Canadians die every year, most of them elderly, as a result of chronic illnesses such as cancer, heart disease, or Alzheimer&#8217;s. Within a decade, that number will jump by nearly 100,000 a year to an estimated 330,000.</p>
<p>The Canadian health and social-service network might have to get prepared. In a recent report by the <a href="http://www.eiu.com/PublicDefault.aspx" target="_blank">Economist Intelligence Unit</a>, a research and advisory firm, Canada ranked only ninth among 40 countries on the Quality of Death Index, a new ranking of how well countries care for citizens at the end of their lives.</p>
<p>The strain this lack of preparedness puts on family members at one end of the patient-care spectrum and medical professionals on the other could become quite serious in Canada.</p>
<p>Apart from the hospitals, much of the care given to the terminally ill in Canada is provided by the dying person&#8217;s family or friends. In 2007, nearly a quarter of Canadians said they had cared for a seriously ill family member or close friend in the past 12 months. Many of these caregivers had to stop working and use personal savings to survive.</p>
<p>As the enormous baby-boom population moves into retirement and beyond, this is a state of affairs that needs to be changed. Both the public and private sectors should look into ways to improve the life of the elderly at home, not just dying, but simply maintaining their independence.<br />
 <br />
I gave an interview to Profit Magazine last week on how to market to senior citizens and caregivers. While I do not claim to be a seniors marketing expert, my understanding of the boomer population led me to tell the publication that entrepreneurs, who can customize their homecare services to meet the needs of boomers who are taking care of  their aging parents, will succeed.</p>
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		<title>Two Boomer Women As Chief News Anchors</title>
		<link>http://www.boomerwatch.ca/?p=527</link>
		<comments>http://www.boomerwatch.ca/?p=527#comments</comments>
		<pubDate>Wed, 28 Jul 2010 15:28:09 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Entertainment]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=527</guid>
		<description><![CDATA[It’s now no longer news that two of the country’s three national newscasts will soon be anchored by female journalists. Lisa  LaFlamme, 45, will replace anchor Lloyd Robertson when he leaves CTV National News in mid-2011. A lesser known journalist here in Canada, Dawna Friesen, also 46, will take over in August from Kevin Newman [...]]]></description>
			<content:encoded><![CDATA[<p>It’s now no longer news that two of the country’s three national newscasts will soon be anchored by female journalists. Lisa  LaFlamme, 45, will replace anchor Lloyd Robertson when he leaves <a href="http://www.ctv.ca/ctvnews/" target="_blank">CTV National News </a>in mid-2011. A lesser known journalist here in Canada, Dawna Friesen, also 46, will take over in August from Kevin Newman of <a href="http://www.globalnational.com/" target="_blank">Global National News </a>after working for <a href="http://www.nbc.com/" target="_blank">NBC</a> for over a decade as an international correspondent based in London.</p>
<p>According to Friesen, being a woman has neither helped nor hindered her in her broadcast career. And so should it be. But it’s encouraging to see two very capable young boomers becoming the ‘voices’ of Canadians on two very influential newscasts, each reaching over an estimated TV audience of one million Canadian viewers.</p>
<p>Lisa LaFlamme has always been my favourite broadcast journalist. I recall bringing the famous Wolf Blass to an interview at <a href="http://www.ctv.ca/canadaam/" target="_blank">Canada AM </a>about 10 years ago when LaFlamme was one of the program hosts. Booze is not a natural subject of interest for a morning show, but we managed to pique the interest of the show because LaFlamme appeared to be a big fan of Wolf Blass wines. Since then, she has moved off the morning show to take on various news positions. She has received five <a href="http://www.geminiawards.ca/main.cfm" target="_blank">Gemini</a> nominations in the Best News Anchor category and has won several <a href="http://www.rtndacanada.com/" target="_blank">Radio-Television News Directors Association </a>awards for achievements in electronic journalism.</p>
<p>Dawna Friesen brings with her over 10 years of international reporting experience having spent most of her time abroad. She covered the downfall of Serbia’s Slobodan Milosevic, the kidnapping and murder of U.S. journalist Daniel Pearl in Pakistan and the guerrilla war in Iraq following the fall of Saddam Hussein. Last year, Friesen won an <a href="http://www.emmys.tv/" target="_blank">Emmy Award </a>for her role in NBC’s coverage of the U.S. presidential campaign of Barack Obama.</p>
<p>Together with Katie Couric and Diane Sawyer, women boomers are now dominating the North American TV news broadcast space in a changing world when fewer and fewer people, particularly young people of 25 years and under, are relying on TV as a source of news. I look forward to a fresh perspective these women will bring to an evolving world of news reporting in the years to come.</p>
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		<title>Big Apple Aims to Be More Age-Friendly</title>
		<link>http://www.boomerwatch.ca/?p=521</link>
		<comments>http://www.boomerwatch.ca/?p=521#comments</comments>
		<pubDate>Wed, 21 Jul 2010 18:50:04 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Retirement]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=521</guid>
		<description><![CDATA[Having just returned from a long weekend in New York City, it’s hard to imagine that the Big Apple is the ideal place for senior citizens. I was, therefore, surprised to read from The New York Times that the city has given pedestrians more time to cross at more than 400 intersections in an effort [...]]]></description>
			<content:encoded><![CDATA[<p>Having just returned from a long weekend in New York City, it’s hard to imagine that the Big Apple is the ideal place for senior citizens. I was, therefore, surprised to read from <a href="http://www.nytimes.com/" target="_blank">The New York Times</a> that the city has given pedestrians more time to cross at more than 400 intersections in an effort to make streets safer for older residents. The city has also sent yellow school buses filled with elderly people on dozens of grocery store runs over the past seven months. New York City has also allowed artists to use space and supplies in 10 senior centres in exchange for giving art lessons. On top of that, it is about to create two aging-improvement districts, parts of the city that will become safer and more accessible for older residents.</p>
<p>New York is a very dynamic city – full of life, energy and choices. But living in the city can also be a hassle. It is good to know that city planners are thinking of better ways to make New York a kinder and gentler place to grow old. With the boomer generation starting to reach retirement age, the city’s plans are also based on economic merits of improving the lives of the elderly. According to the Times, other cities like Cleveland and Portland, Oregon, have also taken steps to become more age-friendly.</p>
<p>In 20 years, New York’s shares of schoolchildren and older people will be about the same – 15 percent each – a sharp change from 1950, when schoolchildren  outnumbered older residents by more than two to one. By 2030, the number of New Yorkers aged 65 and over – a result of the baby boomers, diminished fertility and increasing longevity – will reach 1.35 million, up 44 percent from 2000. About a third of the American population is over 50, and they control half of the country’s discretionary spending, according to the American Association of Retired People (AARP), one of the most powerful special interest groups in the U.S.</p>
<p>Apart from the decline of crime for close to two decades and the addition of more parkland, the city is now looking to enhance life in New York in more modest, but meaningful, ways. City planners also realize that when they are talking about age-friendly, they are not only looking at wealthy boomers, but also the less privileged, frail and old people. Slowing the pace of life is challenging in New York where even crossing the road can be tough. But the city is trying. According to transportation experts, while most adults average four feet per second when crossing the street, older residents manage only three. So traffic light signals have been retimed at intersections like Broadway and 72nd Street, where pedestrians now have 29 seconds to cross, four more than before.</p>
<p>With an aging population around the world, other big cities such as London, Tokyo, Paris, Hong Kong and Toronto should probably be looking into the same measures to keep the economic power at home.</p>
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		<title>Montreal Clinic Studies Fading Memories</title>
		<link>http://www.boomerwatch.ca/?p=519</link>
		<comments>http://www.boomerwatch.ca/?p=519#comments</comments>
		<pubDate>Thu, 15 Jul 2010 12:57:43 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=519</guid>
		<description><![CDATA[The Montreal Gazette reported that the Memory Clinic of the Jewish General Hospital  have just raised a sum of $10,000 for the expensive testing supplies used at the Memory Clinic.  Launched with McGill University 20 years ago, the clinic is a leading centre for research and treatment of degenerative neurological illnesses such as Alzheimer’s disease.
An [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.montrealgazette.com/" target="_blank">The Montreal Gazette </a>reported that the Memory Clinic of the <a href="http://205.237.250.153/SITES/003-09-geriatrics/index.asp?C=1&amp;DB=024_003-09-geriatrics&amp;M=1&amp;L=E" target="_blank">Jewish General Hospital</a>  have just raised a sum of $10,000 for the expensive testing supplies used at the Memory Clinic.  Launched with <a href="http://www.mcgill.ca/" target="_blank">McGill University</a> 20 years ago, the clinic is a leading centre for research and treatment of degenerative neurological illnesses such as Alzheimer’s disease.</p>
<p>An estimated one in five baby boomers will fall victim to the disease. A doctor at the clinic said that one aspect of his job satisfaction is to hear the elderly talk about their experiences. Everyone’s story is different and this makes the job interesting. But the Memory Clinic is diagnosing and treating people who are beginning to forget their stories. Usually people can still give a good account of their lives and a lot of this is well maintained in the beginning. Patients are referred to the clinic by family doctors and their memory functions are assessed. Neurological assessment of patients focuses on memory, language and non-verbal skills.</p>
<p>Research focuses on why some cases of mild cognitive impairment become dementia and some don’t. The clinic also studies the rates at which impairment increases. If symptoms are identified early enough, the clinic can set up a medical regimen that will stabilize symptoms and slow down the onset of illness. Losing one’s memory is a sad condition. Many baby boomers have seen their  parents go through the process, so hopefully they will be more sensitive to the signs and symptoms in themselves. Let’s also hope that this clinic, together with other similar ones in the country, will be able to cater to the cognitive needs of the boomer population.</p>
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		<title>Empty Nesting 101</title>
		<link>http://www.boomerwatch.ca/?p=513</link>
		<comments>http://www.boomerwatch.ca/?p=513#comments</comments>
		<pubDate>Wed, 07 Jul 2010 17:09:35 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Family]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=513</guid>
		<description><![CDATA[The recent Canadian Press report on many colleges holding orientations for families of incoming freshmen in the U.S. is a mind-opener. These are elaborate two- and three-day events, often held on midsummer weekdays, requiring parents to take time off from work and pay $70-$80 in addition to lodging, food and travel expenses. These events are [...]]]></description>
			<content:encoded><![CDATA[<p>The recent <a href="http://www.thecanadianpress.com/" target="_blank">Canadian Press </a>report on many colleges holding orientations for families of incoming freshmen in the U.S. is a mind-opener. These are elaborate two- and three-day events, often held on midsummer weekdays, requiring parents to take time off from work and pay $70-$80 in addition to lodging, food and travel expenses. These events are packed with workshops, tours and speeches on subjects ranging from letting go to campus safety. Many colleges report that well over half of their freshmen have family in attendance and lots of parents rave about these orientations.</p>
<p>The Baby Boom generation is usually one that wants to over-control and manage things. But these college events are asking the baby-boomer parents to learn how to let their freshmen kids live independently. Issues like independence, breaking rules, not doing well in classes, homesickness are still things that parents worry about, and students deal with, every year. Parents only hear the kid’s side of the story, but very often, the issues are all being resolved without any lingering problems and without any involvement from the parents.</p>
<p>At <a href="http://www.indstate.edu/home.php">Indiana State University</a>, orientations have included as many as nine family members including grandparents. Universities and colleges are embracing the involvement of ‘helicopter’ parents, but boomer parents should also learn how to let go during their empty-nester life stage.</p>
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		<title>Extreme Sports for Boomers</title>
		<link>http://www.boomerwatch.ca/?p=510</link>
		<comments>http://www.boomerwatch.ca/?p=510#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:46:44 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=510</guid>
		<description><![CDATA[I’ve just returned from a week’s vacation in London, U.K., and had a brief celebrity encounter with the actor Tim Robbins in my hotel’s fitness centre. While I was busy on my morning treadmill routine and trying at pains to figure out the conversion from kilometres to miles (obviously I’m too used to the U.S. [...]]]></description>
			<content:encoded><![CDATA[<p>I’ve just returned from a week’s vacation in London, U.K., and had a brief celebrity encounter with the actor <a title="Tim Robbins Wikipedia" href="http://en.wikipedia.org/wiki/Tim_Robbins" target="_blank">Tim Robbins </a>in my hotel’s fitness centre. While I was busy on my morning treadmill routine and trying at pains to figure out the conversion from kilometres to miles (obviously I’m too used to the U.S. system at my gym back home even though the rest of Canada has adopted the metric system), Robbins was with the hotel’s personal trainer loudly moaning in pain from his ‘torture master’ while stretching his chest on another machine.</p>
<p>Tim Robbins’s ‘no pain, no gain’ attitude led me to conclude that whatever the motive, boomers still need to accept that they are getting older and need to approach certain activities with caution. While Robbins might be motivated by his professional desire to look trim and fit for the big screen, most boomers want to stay physically active to enjoy life.</p>
<p>According to the Canwest News Service, boomers like to take on extreme activities like whitewater rafting and rock-climbing; fast-paced sports like hockey; and even bungee jumping. Tennis and golf remain popular sports for boomers as well. Getting a good trainer to let them show you the right and wrong way to do something is probably the best approach.  According to physical therapists, middle-aged people who want to try an extreme sport should work their way up to it. They advise that instead of focusing on one extreme activity, boomers should do a combination of things. Sticking to one strenuous sport continuously can cause wear and tear over time.</p>
<p>Like food and alcohol, everything in moderation would be key to physical exercise too.  High-impact activities should only be tried once and according to experts, bungee jumping is not good for people of any age and once is quite enough to experience the thrill of your lifetime. If there are signs of extreme soreness and stiffness that exceed beyond the normal 48 hours, professional help should be sought. So long as they take the necessary precautions, baby boomers can enjoy the rush of extreme sports without seriously harming their bodies.</p>
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		<title>Are Boomers Better Off With Improved CPP?</title>
		<link>http://www.boomerwatch.ca/?p=506</link>
		<comments>http://www.boomerwatch.ca/?p=506#comments</comments>
		<pubDate>Tue, 15 Jun 2010 21:11:38 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=506</guid>
		<description><![CDATA[According to The Canadian Press, Ottawa and the provinces have agreed to push ahead with a proposal to modestly increase Canada Pension Plan benefits.  Finance Minister Jim Flaherty hailed the agreement as a “significant step forward”. He said a majority of provinces are in favour of a gradual increase in CPP benefits. The ministers also [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a href="http://www.thecanadianpress.com/" target="_blank">The Canadian Press</a>, Ottawa and the provinces have agreed to push ahead with a proposal to modestly increase Canada Pension Plan benefits.  Finance Minister Jim Flaherty hailed the agreement as a “significant step forward”. He said a majority of provinces are in favour of a gradual increase in CPP benefits. The ministers also agreed that any changes would have to be fully funded. Among the minority who objected is Alberta Finance Minister Ted Morton who said increasing the CPP is not fair for post-baby boomers because they will contribute more to the plan than they will pocket when they retire. He also thinks CPP is a form of payroll tax and it’s a job killer.</p>
<p>The ministers have asked their officials to look at the details of improving the CPP and to complete the work by the fall. What does ‘modest increase’ mean and how will this be achieved? The talks on pension reform, which are two years in the making, gained momentum last week when Ontario backed a plan that would include a moderate, gradual and mandatory expansion of the CPP.</p>
<p>On the flip side, the idea of a modest increase in CPP benefits falls short of what many unions are calling for. The Canadian Labour Congress, for instance, wants benefits doubled. According to the National Union of Public and General Employees union, about one-third of Canadians are retiring with only CPP and Old Age Security, which means they are living on about $17,000 a year.</p>
<p>For those who have long been complaining about a looming CPP crisis with an aging population in this country, this pension reform should be good news. Most economists have concluded that Canadians do not save enough for their retirement. It’s a bit late for boomers to start relying on their CPPs for retirement if they do not have other savings; but it’s never too late to start forcing the post baby-boomers to save more.</p>
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		<title>Celebrate Boomers with Creative Age Festival</title>
		<link>http://www.boomerwatch.ca/?p=502</link>
		<comments>http://www.boomerwatch.ca/?p=502#comments</comments>
		<pubDate>Mon, 07 Jun 2010 16:41:43 +0000</pubDate>
		<dc:creator>Lina Ko</dc:creator>
				<category><![CDATA[Entertainment]]></category>

		<guid isPermaLink="false">http://www.boomerwatch.ca/?p=502</guid>
		<description><![CDATA[According to the Edmonton Journal, tomorrow’s Creative Age Festival that will kick off at Edmonton City Hall just might change some lives of boomers and seniors.
Boomers continue to discover their late-blooming talents and are celebrating them with their peers. A woman who was well into her 60s discovered, much to her surprise, that she was [...]]]></description>
			<content:encoded><![CDATA[<p>According to the <a href="http://www.edmontonjournal.com/" target="_blank">Edmonton Journal</a>, tomorrow’s <a href="http://www.creativeagefestival.ca/joomla/" target="_blank">Creative Age Festival </a>that will kick off at Edmonton City Hall just might change some lives of boomers and seniors.</p>
<p>Boomers continue to discover their late-blooming talents and are celebrating them with their peers. A woman who was well into her 60s discovered, much to her surprise, that she was a good writer after she went to one of the writing workshops in last year’s Festival. The Festival got its name after research suggests that becoming engaged in music, painting, drama, storytelling or writing improves the mental and physical health of seniors and, by extension, helps them live longer, happier lives.</p>
<p>In its third year now, the Festival’s program includes jazz performer Rolanda Lee and her Gentlemen of Jazz, bestselling author Mary Woodbury, and performances by the Geriactors drama troupe and the School Boys Big Band. There will also be an art workshop and seniors’ art exhibit at the Art Gallery of Alberta, film screenings, storytelling, drama workshops and a choral fest.</p>
<p>A great idea like this should really be expanded to a national level. Perhaps Moses Znaimer and his <a href="http://www.zoomermag.com/" target="_blank">Zoomer</a> team could consider organizing a similar festival in all key markets across the country and bring some big-name boomer Canadian artists to the Festival? I recall when I visited Naples, Florida, last December, I was impressed by the quality of The Naples Players performing at the Sugden CommunityTheatre. The theatre group comprises primarily amateur boomer actors and if we can somehow pursue this in Canada, boomers will have a great creative outlet to flaunt their talents.</p>
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