http://www.boomerwatch.ca/?p=210 A Canadian perspective on marketing to boomers Thu, 29 Jul 2010 00:19:16 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.boomerwatch.ca/?p=210&cpage=1#comment-46804 Maria Gatti Thu, 22 Apr 2010 00:04:59 +0000 http://www.boomerwatch.ca/?p=210#comment-46804 Twiggy is 60, not 50. I thought she'd be about 63 or 64, but she was a teenager when she became a famous model. Twiggy is 60, not 50. I thought she’d be about 63 or 64, but she was a teenager when she became a famous model.

]]> http://www.boomerwatch.ca/?p=210&cpage=1#comment-20298 Leigh Wed, 18 Feb 2009 22:27:09 +0000 http://www.boomerwatch.ca/?p=210#comment-20298 I thought Lauren Hutton looked fabulous on the cover of the J.Crew catalog, too. I thought Lauren Hutton looked fabulous on the cover of the J.Crew catalog, too.

]]> http://www.boomerwatch.ca/?p=210&cpage=1#comment-20221 Sherrie Mathieson Tue, 17 Feb 2009 20:01:30 +0000 http://www.boomerwatch.ca/?p=210#comment-20221 Slowly but surely--as the saying goes. When I first wrote "Forever Cool" for boomer women and men ( first self-published, then re-published by Random House in 2007)..I had been told the boomer market is not profitable and uninterested in style. What a difference 4 years have made! My new book "Steal This Style" engages the boomer woman with younger generations (Random House, April 14,2009).. I consider 40 year olds relatively young. Sixty-five year old Lauren Hutton looks great in the newest J Crew catalog, and to call her "senior citizen" just seems awkward. We need a new vocabulary--and we need to shed the imagery of aging that is no longer relevant. Sherrie (www.sherriemathieson.com) Slowly but surely–as the saying goes.
When I first wrote “Forever Cool” for boomer women and men ( first self-published, then re-published by Random House in 2007)..I had been told the boomer market is not profitable and uninterested in style.
What a difference 4 years have made!
My new book “Steal This Style” engages the boomer woman with younger generations (Random House, April 14,2009)..
I consider 40 year olds relatively young. Sixty-five year old Lauren Hutton looks great in the newest J Crew catalog, and to call her “senior citizen” just seems awkward.
We need a new vocabulary–and we need to shed the imagery of aging that is no longer relevant.
Sherrie (www.sherriemathieson.com)

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