Customized Fitness Solutions for Boomer Women
Lina Ko November 3rd, 2009
Having just blogged about the rise in demand for physiotherapy, I was glad to come across a women’s gym that offers customized solutions for women boomers to stay active and fit. Contours Express, based in Kentucky, U.S.A., has Canadian franchises across Canada – Alberta, B.C., Nova Scotia and Ontario – aiming to make a difference in women’s lives. Although most of their members are boomers, the fitness centres also attract overweight teenagers, Gen-Xers, Gen-Yers and even seniors who want to keep fit in a fun, safe and non-intimidating environment.
Guided by qualified fitness trainers, the women’s gyms offer a 29-minute workout combining weight-based equipment with an aerobic exercise. I have a few girlfriends who want to lose weight and feel more energetic, but are too intimidated by most of the gyms because, believe it or not, most of the men and women frequenting gyms downtown are actually extremely fit. Because I haven’t seen any fitness centres in urban centres that offer customized solutions for boomer women, I hope Contours Express might consider opening a franchise in downtown Toronto. But, at the moment, their gyms in Newmarket, Burlington, Orillia and Whitby are helping women in these suburbs who want to help themselves.
