Radio Entertainment for ‘Zoomers’
Lina Ko September 24th, 2007
With both AM740, radio’s golden-oldies star, and Classical 96.3 FM under his belt, former City-TV czar Moses Znaimer will be bringing entertainment catering to ‘zoomers’ – boomers with lots of zip.
One cannot but agree with Znaimer that society has tended to devalue the mature person. According to him, the world is ruled by 50- to 70-year-olds who deserve a little respect. He pointed out that the two stations are a good fit because both are proudly all about catering to the boomer crowd, a high-spending demographic which nevertheless gets the short end of the stick when it comes to arts/entertainment offerings.
While I’m confident that Znaimer will make both of his newly acquired radio stations a ‘gem’ for the boomers, I read with interest that he was quoted as saying, “Youth is overvalued. What the hell is youth anyway? Hell, they have no money and they’re living in the basement…” For somebody whose rise to fame was founding and developing City-TV, a TV station with one of the highest youth ratings, Znaimer’s new directions indicate a change of times and priorities.
Marketing to boomers is not as sexy as youth marketing, but it’s about time that one of the most innovative visionaries in Canada is zooming in on the older demographic.
[...] I can tell, the reporter did not interview the executive, Lina Ko, but simply and liberally cited a blog post that Ko had written about Znaimer on Sept. 24. Now, there’s nothing wrong with quoting from a [...]