About This Blog
Lina Ko February 16th, 2007
Very few companies have fully realized the immense opportunity that Boomers present for their businesses. As marketers, we must consider the needs of these Boomers, and now more than ever, as this large demographic group increasingly grows in importance. As a Partner at NATIONAL Public Relations in Toronto, Canada, we operate a new division squarely focused on this Baby Boomer market. NATIONAL works in collaboration with CRA-Cogem, one of the country’s leading market research firms, to provide counsel and offer clients a new way to track the opinions and attitudes of Canada’s Baby Boomers (who were born from 1947 to 1966). My boomerwatch.ca blog will serve as a forum where users can access all kinds of relevant information on this key demographic. I encourage people of all ages to join the conversation on how we can better connect with the Boomer generation in the Canadian marketplace.