About Lina Ko
Lina Ko February 16th, 2007
Lina Ko is one of North America’s pre-eminent marketing communications professionals, specializing in brand positioning and marketing. She is a partner of NATIONAL Public Relations Inc., Canada’s leading public relations firm.
She has counseled senior management and marketing teams of leading North American and international companies on building brand equity for some of the world’s leading consumer, lifestyle, technology and healthcare brands. She has over 20 years of international experience in brand positioning, product launches, special events, consumer promotions and buzz marketing for clients in North America, Europe, and Asia.
Her experience in brand building and positioning spans three international markets: Hong Kong, the United States and Canada. From luxury brands such as Montblanc, Shangri-La, Mercedes-Benz, Hermès and Chanel; to food and beverage brands including Campbell’s, Coca-Cola, Kraft, Unilever, Twin Fin wines, Piper-Heidsieck champagne, Hennessy and Rémy Martin cognacs; to travel and leisure brands such as American Express, Cathay Pacific Airways, The Peninsula Group; to retailers such as American Eagle Outfitters, Wal-Mart, Holt Renfrew, Amazon.ca and Yahoo! shopping, Lina has helped build brand power for a wide array of international clients and made a difference to their business.
Lina Ko also oversees the Baby Boomer Marketing Division of NATIONAL which helps clients make better business decisions through a deeper understanding of the boomer demographic. The firm brings a wealth of experience and knowledge about the 40+ market through its work in consumer healthcare, anti-aging, food, retail, real estate, financial services, long-term care and estate planning. Services offered include primary research, market analysis, product seeding, advocacy group relations, media relations and direct-to-consumer events.
Lina is a Past President of the American Marketing Association, Toronto Chapter (TAMA). She also won a Gold Quill Award given by the International Association of Business Communicators (IABC). Lina was on the Steering Committee of the Canadian Marketing Association’s annual Marketing Convention and was a Senior Judge of the CMA’s 2004 Marketing Awards. She recently delivered a keynote speech on “Globalization of China Brands” in Huizhou, China, at the Annual Famous Brands of China Conference.
Hi Lina. I’ve asked Sandra Singer at the CMA for your email address but in the meantime thought I”d try this. I sit on the Direct Marketing Council and also am part of the DM conference planning team.
For our October 3rd DM conference we’re creating a very consumer-centric day and have a number of consumer segments we want to build concurrent sessions around. Aging boomers (or just boomers) is one segment and I’m writing to see if you’re interested in running that session for us.
If you are available and interested can you please get in touch with me as soon as possible this week.
Thanks very much for your time.
Melanie Cunningham
President, Wellspring Productions Inc writing
on behalf of CMA DM Conference Planning team
Direct: 416 499 4299
Mobile: 416 573 4143
email: melanie@wellspringpro.com
Posted June 25th 10:45 pm, m.
Hello Lina,
I enjoy watching you and learning from your wisdom on Fortunehunters.
I own a little 9 hole golf course and practice range and was wondering if you have any advice on marketing golf to boomers?
Dear Lina,
Greetings from Shanghai, China! I was previous with Y&R in Asia and believe I have run into you in some group events during those days.
A mutual friend of ours, Anne Ng, gave me your blog which I read with great interests!
I have lived in HK, Taiwan, the US (with Y&R), China and Singapore but for the past 15 years I have lived in Shanghai. I would like to stay in touch with you regarding this very important and growing consumer segment and share learnings and experience.
Hope to hear from you soon!
Best
Wendy
Lina
Glad to see you are doing so well. Greetings from Scotland.