More Than A Pretty Face

When it comes to the topic of whether ageing boomers should seek cosmetic treatment to make themselves look younger and more attractive, there are two schools of thought. According to Nancy Etcoff, author of The Survival Of The Prettiest, there is a compelling argument for why so many cultures are influenced by beauty demonstrated by a series of global scientific studies. Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, examines what it is in our nature that makes us susceptible to beauty; what qualities in people evoke this response; and why sensitivity to beauty crosses all cultures.  Beauty is not just vanity, there’s actual science behind it.

German scientists, however, have discovered that the world’s most beautiful woman allowed herself to be sculpted with wrinkles to appear more beautiful. According to their studies, in ancient times, laugh lines and wrinkles around the mouth improved the face of Nefertiti, the Egyptian queen acclaimed as the world’s most beautiful woman. The wrinkles make the image more individual and expressive. It may surprise modern women who go to the cosmetic surgeon to recover that smooth teenage complexion, but wrinkles have always been esteemed as a subtle badge of wisdom.

My personal thoughts have always been it’s really up to the individual. If your self esteem is boosted by how smooth your face is, then you should go seek cosmetic treatment to make you look and feel better. If, on the other hand, boomers are not bothered by their wrinkled faces and are seeking self-fulfillment via their experiences in life, then no cosmetic treatment in the world would give them any satisfaction. Beauty is not in the eyes of the beholder, it’s in how you view and regard yourself!

Lina Ko

About Lina Ko

Lina Ko is one of North America’s pre-eminent marketing communications professionals, specializing in brand positioning and marketing. She has over 30 years of international consulting experience and has counselled clients in Asia, U.S.A. and Canada. Read Lina's full profile here
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